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It’s rare to find a manufacturer who has no ambitions to sell their products on a global scale. Global expansion is the natural next step once you’ve had success in the local market. It’s also a bold move for manufacturers who want to step outside their comfort zone and discover possibilities...

Because companies have unique brand voices, it’s common for there to be similarities in their messaging in the form of recurring statements or phrases.

This post is a continuation of my previous post about 24 years of service here at Argo Translation. In part 1, I referred to four factors that had a significant impact on me personally, on Argo, and on the industry. Below is a detailed description of those factors.

Hotels are considered havens for guests who are tired from their travels. All they want is to arrive at their hotel, and with little to no issues, go straight to their rooms and relax. But what if no one in the hotel speaks their language? Weary from travel, the last thing they need is the...

It is hard to believe, but March 1st marked the beginning of my 24th year of service at Argo Translation. Looking back, I suppose there was a fair amount of risk in launching Argo Translation back in 1995. I was 23 years old, recently graduated from college, and generally not qualified to start a...

Many people confuse SEO translation and localization. Both involve translation, and both deal with words. But SEO translation and localization are entirely different processes.

Cloud-based translation memory (which Argo Translation utilizes extensively) provides real-time benefits to translators and clients that were completely unavailable only a few years ago. Before jumping into this topic, though, it makes sense to describe the key differences between cloud-based and...

Compliance reviews and legal challenges continue to put U.S. translation and interpretation regulations in the spotlight. For school administrators, understanding these federal mandates is critical.

On a recent trip to Disney’s Animal Kingdom in Orlando, I noticed that most of the signage in the Asia area of the park was translated. However, some signs were left in English, with their original lexicon left intact. Disney is famous for thinking of every last detail in its parks, but I was...

Telephonic interpretation is simply the oral translation of a conversation that takes place over the telephone. This can be a very powerful service when conducting business internationally and in cases where direct human contact may not be an option. The following are some considerations and best...