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Every wave of translation technology has arrived with the same prediction: "professional translators are about to be obsolete." The industry said it about translation memory in the 1990s, about Google Translate in the 2000s, about neural machine translation (NMT) in the 2010s, and now about AI....

Translation volumes are growing 30% year-over-year, driven by global expansion. Your budget? It's staying exactly where it was last year. Meanwhile, your stakeholders expect you to translate more survey questionnaires, more open-ended responses, and more focus group transcripts into more languages,...

When we published the first version of this blog in 2019, Google Translate was the go-to free translation tool for most people. You'd paste in a sentence, get a rough translation, and move on with your day.