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A translation is a specific service that is more than simply rendering a text from one language into another. It includes a great variety of services, from software translation services to creative transcreation. To translate an overall idea and make it understandable to the target audience is...

Telephone interpreting is a service that was established 45 years ago by the Australian government in an attempt to help the growing number of immigrant communities. It was free of charge and people were initially able to receive help in eight different languages. The idea of remote interpretation...

What if you could more effectively reach 43 million US residents? Would that effort generate more revenue for your company?

Any translation company can tell you that translating survey responses is a common occurrence and that budgetary constraints are often a consideration when undertaking this type of work. Because most survey projects have thousands of responses in many languages, the highest level of service...

Machines can understand and translate human speech better than ever before. However, bots from Google to Amazon still struggle to understand your words, handle humor, or do anything much beyond giving you an approximation of what was originally said.

First of all, we’ll need to define what a legacy translation really is. A legacy translation can be defined as a translation done by a previous provider (not your current agency). This can be done by a previous agency or an internal company resource.

In the 1920s, Coca-Cola got off on the wrong foot when launching its product in China. The company printed thousands of signs calling itself "Ke-kou-ke-la," not realizing that the phrase means "bite the wax tadpole" or "female horse stuffed with wax," depending on the dialect.

Because companies have unique brand voices, it’s common for there to be similarities in their messaging in the form of recurring statements or phrases.