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Your localization plan says Persian. Your translation provider's quote says Farsi. A colleague working with Afghan audiences mentions Dari. All three names are connected but not interchangeable, and choosing the wrong one can put your content in front of the wrong audience.

What if you could more effectively reach 43 million US residents? Would that effort generate more revenue for your company?

Many of our customers include software applications as part of their product offerings. The translation of software projects does not have to be tricky or overly complicated.

Any translation company can tell you that translating survey responses is a common occurrence and that budgetary constraints are often a consideration when undertaking this type of work. Because most survey projects have thousands of responses in many languages, the highest level of service...

Machines can understand and translate human speech better than ever before. However, bots from Google to Amazon still struggle to understand your words, handle humor, or do anything much beyond giving you an approximation of what was originally said.

First of all, we’ll need to define what a legacy translation really is. A legacy translation can be defined as a translation done by a previous provider (not your current agency). This can be done by a previous agency or an internal company resource.

One of our customers recently requested that we translate a SurveyMonkey survey while leveraging the translation memory we have built for them over the years. This type of request can be challenging. There are many content management systems (CMS), customer relationship management systems (CRM),...

When we published the first version of this blog in 2019, Google Translate was the go-to free translation tool for most people. You'd paste in a sentence, get a rough translation, and move on with your day.

"I feel like I can't get involved like I want to, to help my daughter. It's very difficult. Sometimes, it wears me out because I feel powerless."

In the 1920s, Coca-Cola launched in China with signs reading "Ke-kou-ke-la," a phrase that roughly translates to "bite the wax tadpole." The story may be part legend, but the lesson is real: translation mistakes that reach print are expensive to fix and impossible to ignore.