Retail translation

Globalize your brand and grow your product

Your packaging, labels, manuals, and product pages come back translated and ready to print, in the design files you sent.

Retail linguists and an audit trail with every project ISO 17100:2015 ISO 9001:2015 ISO 18587:2017
Product manager smiling as she reviews printed sales charts at her desk
Bad retail translation costs you twice. The first time, a shopper reads your description and buys something else. The second time, a distributor holds your shipment because the label doesn't meet local requirements.
Packaging & Labels Product Pages User Instructions Warranties Campaigns

Scale your product for every market you enter

When you have a winning product, you want to share it with the world. Every market you enter needs its own packaging, instructions, and product pages, and all of it has to be right before it goes to print.

Argo Translation helps you scale that across outdoor goods, housewares, textiles, beverages, and beyond. Qualified linguists translate your packaging, instructions, and documentation. They write for the shopper and to the labeling rules of each market you sell into. Files come back ready to print, and one project manager holds your dates.

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How it works

Three steps to a product that sells worldwide

Step 1

Start with any product you sell

Get started on one product or your whole product line. Simply share the design files along with your target markets and due dates.

Step 2

We save and reuse your wording

Qualified linguists translate in your design file, and previously approved translations are reused on your next product.

Step 3

Your products reach the shelf

You get finished, formatted copy in your original file format, and we meet your deadline.

Testimonials

What our customers are saying

"We wanted to scale our business to a new country and market. We chose Argo Translation over other providers because of their balance of linguistic excellence and technical prowess."
Director of Marketing Yeti Cycles
"In some instances, 24-hour service is necessary in nine languages for our projects. Argo Translation has always met our deadlines without fail."
Senior Director of Product Development Spalding
"They have meticulous attention to detail. They brought to our attention multiple grammar mistakes and other issues that we had missed in the original content."
Product and Program Manager Suntory Global Spirits
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Andis Company case study

How Andis gets its packaging into 15 languages

Andis runs its packaging, manuals, and marketing through Argo Translation. Files come back ready to print, right down to the French and English text sitting at the same height on Canadian packaging. Andis clears its retailer and government audits on the first submission, and no product misses its shelf date.

Read the Case Study

Two paths

Retail with and without a translation partner

Without a partner

Wording arrives from the factory and nobody on your side can check it.

The same product name comes back different on three different packages.

Your designer retypes the translation and introduces new errors.

You find out a market's label rules during the retailer's review.

A missed date means a reprint, or a season the product sits out.

With a partner

Qualified linguists write the words in their own language.

The wording you approved is reused, so all products read as one brand.

The translated words are placed in the file, so nobody retypes anything.

You can have each market's rules checked before the file prints.

Every language is finished in time for the print run and the shelf date.

Frequently asked questions

Everything you need to know about retail translation

Does our packaging legally have to be translated?
In some markets it does. Canada requires English and French on most consumer products. The United States sets no general translation requirement, but one foreign-language line on a label pulls all the mandatory information into that language with it, including ingredients, allergens, and Nutrition Facts. The Consumer Product Safety Commission is the exception: it requires hazard warnings in English and says nothing about other languages, so a foreign-language label does not trigger translated warnings.
What do we need for the Canadian market?
Canada requires the mandatory information on a consumer product in both English and French, except for the dealer's identity and address. Quebec goes further: it governs how the French looks, not just whether it appears, and the French has to be at least as prominent as the English. That makes Quebec partly a layout problem, and layout problems only show up in the design file.
What does retail translation cost?
We quote packaging and label work per job, on the amount of text, the number of markets, and the service level you pick. Human translation costs the most and suits anything printed on the package: a linguist translates it and a second linguist reviews the work. AI translation with a linguist's review costs less and fits high-volume material like product listings. Costs also fall over time, because we store your approved wording in a translation memory and reuse it, so wording repeated from an earlier product costs less than new text.
How long does retail translation take?
Turnaround depends on the amount of text and the number of markets, and we agree the date before work starts. Rush work is normal on packaging, and we quote it as rush work rather than squeezing it in quietly. Give us the on-shelf date and we build the schedule backwards from it, so every language finishes before the print run.
Do the files come back ready to print?
Yes, in the same file your designer built. Send the InDesign or Illustrator file and the translated wording lands in place, so nobody on your side retypes anything. That matters most on a package you have already proofed, because retyping is what introduces new errors. You can test it on the first job. If the file comes back as a document your designer has to rebuild, the translation is not finished.
Can we use AI translation for packaging?
AI translation works for some material, but not for the package itself. Use it for internal product descriptions and spec sheets moving between your own offices. On anything you print or file with a regulator, one wrong word costs a reprint or a rejected shipment, so a linguist handles those.

Get a quote on your next retail project

Send the design files, the markets the product ships to, and your on-shelf date. You'll get a quote and a plan that has every language ready before the print run.