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Marketing & public relations translation

Your marketing copy deserves better than literal translation

Get your campaigns, websites, press releases, and video translated by native-speaking linguists, in your brand voice and on your deadlines.

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You spent weeks on that copy. Rewrote the headline nine times, argued about one word in the subhead, tested two versions of the CTA. Then it goes out for translation and comes back as something a committee wrote. The tone is gone. The joke doesn't work. The line you fought for is now a literal rendering of itself.
Ads Campaigns Websites & SEO Press Releases Social Media

Translation that carries the message behind the words

Your copy carries research, drafts, and a real understanding of your customers, and a translation that swaps the words and calls the job done would waste all of that work.

Argo Translation translates for the message, not just the wording. The linguists who handle your copy are marketing specialists working in their own language. The goal for every line is the reaction it was written to get.

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How it works

Three steps from your source content to copy that sells.

Step 1

Send the content

Share your content, your style guide, and the markets and dates you're working toward.

Step 2

Linguists adapt the content to each market

Native linguists translate the content for each market, and you decide how far the adaptation goes.

Step 3

You go live on schedule

We match your launch date. Files come back formatted and ready to publish.

Testimonials

What our customers are saying

"With 12 years of working together I can enthusiastically say that there is no finer, more professional team of individuals than the people I work with at Argo Translation."
Marketing Director Nelson Schmidt
"We are recommending Argo Translation whenever we have translation work internally. Your team is great to work with."
Global Learning Operations Lead Dentsu
"The team at Argo Translation is very responsive. Our work requires quick turnarounds while maintaining a high level of quality. We have been very pleased with Argo Translation's service."
CEO Walker Sands

Marketing your brand across borders

Get the playbook for marketing in new markets

A short, practical guide to marketing across borders: how to evaluate translation partners, avoid cultural missteps that damage a brand, keep quality consistent across markets, and measure the return on your international marketing.

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Two paths

Marketing & public relations with and without a translation partner

Without a partner

The tagline goes word for word, and the effect that sold it disappears.

Each market translates on its own, and the brand voice drifts apart.

Untranslated pages sit in search as duplicates of the English page.

Machine translation ships after a glance, and nobody knows how it reads.

The launch window closes while the translation sits in someone's inbox.

With a partner

Lines where wording is the effect get rebuilt to land the same way.

One glossary and one voice guide keep the brand steady in every market.

Translated pages rank as their own content in each language's search.

A marketing linguist translates it, and the review matches the stakes.

Dates are set before work starts, and 99.9% of projects arrive on time.

Frequently asked questions

Everything you need to know about marketing & public relations translation

What's the difference between translation, localization, and rewriting the copy?
The level of change. A faithful translation carries the meaning exactly, which suits press releases, product details, and fact sheets. Localization adapts the content to the market: currency, idiom, examples, and the keywords people search. And when the wording itself is the effect, a slogan or a headline, a linguist rewrites the line to do the same job in the new language. Most campaigns need all three, decided piece by piece.
What does marketing translation cost?
Copy and document translation is quoted per word, by language, and the subject matter, turnaround, and level of adaptation set the rate. Repeat content costs less, because translation memory means a sentence you've already approved isn't billed like new work. And for lower-stakes content, AI translation reviewed by a linguist costs less than hand-crafted work. Share the actual piece and the deadline, and the quote comes back with the level of adaptation we'd recommend for it.
How do you keep the translation on our brand voice?
By treating your voice guide as part of the source material. You share the guide and any glossary with the first job, and the linguists who translate for your account are marketing specialists working in their own language. Translation memory keeps those choices consistent across everything you send afterward.
Can we just run our social posts through AI translation?
Sometimes, and we'll be straight about when. A short-lived, low-stakes post can go through machine translation with a human read-over. Two limits are worth knowing. A machine carries words, not intent, and social copy is mostly intent. And Google's spam policies list automated translation used to churn out many low-value pages as an example of scaled content abuse, so machine-translating your way through a content calendar can cost you search visibility rather than earn it.

Get a quote on your next marketing project

Tell us what you're working on, the languages you need, and your deadline. You'll get a quote, and a plan for keeping the message intact in every language.

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