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Social media reaches 5.41 billion people worldwide, representing 65% of the global population. These users spend over 2 hours daily on platforms, forming the largest global target audience available to marketers. Most brands approach global social media marketing with simple translation, but this...

In March 2025, trade disputes triggered a Canadian boycott of American spirits. U.S. alcohol sales in Canada fell by more than 66 percent almost overnight as liquor stores removed American products from their shelves.

You've spent weeks perfecting your marketing campaign in English. The messaging is on point, the design is eye-catching, and the call-to-action is compelling. Now you're ready to take it to German-speaking markets — but are you really prepared?

In today's global market, expanding research across borders can unlock valuable insights that drive growth. However, translating surveys for non-English-speaking audiences often seems daunting and costly, particularly in countries with significant language barriers like China or India.

Every business, regardless of size, should consider the bigger picture of attracting an international clientele rather than limiting its website and product to a US-based audience only. As your company grows—and isn’t that the goal?—so, too, will the demand from your customers, which is why it’s...

Qualtrics has done an excellent job of including translation workflow and formats in its process. In this article, we will discuss how to efficiently manage the translation of the surveys you write and the responses you collect and learn why Qualtrics is one of the top CX platforms.

In the 1920s, Coca-Cola got off on the wrong foot when launching its product in China. The company printed thousands of signs calling itself "Ke-kou-ke-la," not realizing that the phrase means "bite the wax tadpole" or "female horse stuffed with wax," depending on the dialect.

Audiovisual translation (AVT) is the translation of any piece of media that contains both visual and auditory components. It’s a broad definition that encompasses a comparably broad set of techniques. Translators have developed a vast area of methods over the years in response to different...

Many people confuse SEO translation and localization. Both involve translation, and both deal with words. But SEO translation and localization are entirely different processes.

On a recent trip to Disney’s Animal Kingdom in Orlando, I noticed that most of the signage in the Asia area of the park was translated. However, some signs were left in English, with their original lexicon left intact. Disney is famous for thinking of every last detail in its parks, but I was...