EP 153 — Best Practices for Market Research Translation Projects (Part 2)

Join co-hosts Peter Argondizzo and Patrick Daley for the second of two episodes on market research translation. They explain why a map of every route through your survey's logic predicts testing time better than a word count, how pausing survey programming saves linguists from starting the testing over, and what goes wrong when a file doesn't mark which text goes to which market.