EP 122 — Translation & Localization in Global Marketing

Join co-hosts Peter Argondizzo and Patrick Daley as they explore translation strategies for global marketing. This episode highlights cultural nuances, localization challenges, AI's role in translation, and maintaining brand consistency across languages, offering insights for businesses expanding into international markets.

Mentioned in this episode:

Samsung Galaxy AI commercial: https://www.youtube.com/watch?v=Atf0i86p9B0

Branding across different countries: https://www.businessinsider.com/brands-with-different-names-abroad-2016-7#diet-coke--coca-cola-light-in-europe-2