Multilingual SEO

When you translate your website, you can't just translate your existing English keywords and expect them to perform in another language. The keywords that drive traffic in English may be completely different from what users are actually searching for in the target market. Watch to learn how to approach SEO as part of a translation project, why your translator needs to research and select keywords based on actual search volume in the target language, and why being open to cultural changes makes a real difference in search performance.